Irish creative agency brings McLaren F1 team to the fans

TV presenter Kirsteen O'Sullivan, Niall O'Driscoll and Andrew Jenkinson, vStream, with the McLaren MP-4-29 (Source: vStream)

28 March 2014

The Irish creative and technology company, vStream Group, has launched an interactive video web site for the McLaren Formula 1 team, with sponsors SAP, to bring fans closer to the operational heart of the team.

Available to coincide with the Malaysian Grand Prix in Sepang, the online “Mission Control” site is based around clickable video technology from vStream, providing information, news, biography and statistics on all aspects of the team, itrs performance and the new cars for the 2014 season.

Using the clickable video platform, where users can click on items within videos to find more information, the web site will unlock new content for each race, allowing fans to learn about the workings of the McLaren team, and how its partner SAP is providing the technology to help the team run better and predict the future.

Fans can interact with the 2014 McLaren Mercedes car through the platform, and learn about the key differences for the new season. They will also be able to gain interactive access to the race trucks, trophy cabinet, and engage in an interactive onboard lap with 2009 world champion, Jenson Button. The content will be updated on a race-by-race basis, said vStream, with exclusive access to never before seen footage, as well as insights from key McLaren team members thought the season.

A Facebook sign-up is required, or an email address, to access the content, with users gaining points for engagement, with points awarded for watching videos, sharing content, and interactive quizzes. After each race, selected fans will be receive McLaren Mercedes merchandise, including items signed by Jenson Button, and new team mate Kevin Magnussen.

It is an interesting time for the McLaren team to give such behind the scenes access. After a dismal 2013 season that saw team principal Martin Whitmarsh exit for the returning Ron Dennis, the performance of rookie Magnussen in the opening 2014 round has given some solace. With Dennis claiming that improvements between Albert Park and Sepang should yield half a second per lap, the state of play at the end of the second free practice has seen Button trail the leader Rosberg by some seven tenths of a second, with Magnussen nearly a second adrift. Despite Rosberg also running a Mercedes power plant, McLaren do not seem to have been able to achieve the same balance with its chassis as the leading team. That said, the combined points haul from the two drivers from the opening round sees McLaren lead the constructors race.

With much work to do to understand the new cars, and especially the new combined power engines, fans are in for a treat with such in depth access to one of the sports perennial achievers.


TechCentral Reporters

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