How DrayTek is winning over Irish SMBs with rock-solid routers
In association with DrayTek
In business IT, routers are often overlooked – vital for connectivity but rarely considered until something goes wrong. A network failure can lead to lost productivity, disrupted customer connections, and potential data issues. A reliable router is not just hardware – it’s a strategic investment. DrayTek, a Taiwan-based manufacturer, has built a strong reputation for dependable, scalable networking solutions, now available to Irish businesses.
Built for resilience
Small and medium-sized businesses (SMBs) today need networking infrastructure that is both reliable and cost-effective. With a channel-focused approach, DrayTek partners with managed service providers (MSPs) across Ireland to deliver solutions that meet the needs of Irish businesses.
“Reliable is a key focus of DrayTek’s product development” says Alex Shuker, head of product at DrayTek UK and Ireland (pictured). “Our multi-stage quality testing ensures top-tier products. Investment in in-house engineering enables consistent performance and security, which is why businesses trust DrayTek for reliable solutions.”
DrayTek’s reputation was solidified with its role as a supplier in the infrastructure upgrade for connectivity of the Fourth National Lottery Licence. In 2022–23, National Lottery ticket sales reached £8.19 billion, with about 78 million tickets sold weekly. “We were selected because of our commitment to provide reliable solutions” says Shuker. “We enable MSPs to scale securely across tens of thousands of endpoints, ensuring reliability.”
Ireland-based support team
DrayTek is easily accessible to Irish resellers and businesses through a partnership with CMS Distribution. This partnership brings DrayTek’s full product range to the Irish market, along with local support, training, and post-sales assistance.
“DrayTek has been selling into Ireland for quite some time, but the real step forward came with the opening of our dedicated technical desk in Kiltimagh in 2022,” says James Nolan, director of sales – Ireland. “Having a local team on the ground means we can work much more closely with partners, provide faster support, and build stronger relationships. It’s a big part of our commitment to the Irish market.”
Ideal for distributed business models
DrayTek’s routers are well-suited for businesses with multiple locations, such as retail chains, healthcare providers, and service businesses with regional offices. Their routers support various connection types, can be centrally managed via cloud tools, and offer robust security features. “Whether connecting five sites or 50, the ability to remotely manage and maintain consistency is key,” says Shuker.
DrayTek makes enterprise-grade networking accessible to Irish SMBs by offering cost-effective solutions. Their routers support FTTC, FTP, and 4G/5G backup options, eliminating the need for expensive fixed-line contracts at every location. “For businesses with multiple sites, a leased line fibre investment at each location isn’t financially viable,” says Shuker. “We enable the use of more affordable alternatives that still delivers uptime and resilience.”
Always-on connectivity is essential
As more Irish businesses adopt cloud services, reliable on-site Internet is crucial. “If your local connection drops, you lose access to cloud services like CRMs and accounting platforms,” says Shuker. “That’s why dependable internet with failover options is essential. Businesses don’t realise how much they rely on their connection until it’s gone.”
For Irish resellers and businesses, DrayTek provides reliable, scalable networking solutions with local support. DrayTek’s products offer consistent performance and robust security, making them the ideal choice for businesses seeking secure and flexible networking at an affordable price.
Contact the DrayTek team at https://www.draytek.ie/contact/contact-us
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