Google’s Chromecast goes on sale in Europe

Google Chromecast
Pictured: Google Chromecast. Source: IDG

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19 March 2014 | 0

Google’s multimedia streaming device Chromecast is coming to Europe.

According to the company, the Chromecast is coming to 11 territories, inluding the UK, Denmark, Finland, Italy, the Netherlands, Norway, Spain and Sweden. An Irish release date was not confirmed.

The thumb-sized media streaming device plugs into the HDMI port of a TV and lets users send content to it from YouTube, Google Play Movies, Google Play Music or Netflix over Wi-Fi from a smartphone, tablet or laptop running Android, iOS or a Chrome browser.

The device costs €35 (£30), and is available from Amazon.com, Google Play, Currys PC World, Elkjøp, FNAC, Saturn and Media Markt.

The streaming hardware sector is getting increasingly crowded with TVs, set top boxes, game consoles and separate products like Roku all having integrated support for services like Netflix. But it seems like it is about to get even more crowded, with Amazon reported to be ready to launch its own device.

To help differentiate the Chromecast from the competition, Google is hoping to increase the number of apps that can run on it. The company released the Cast SDK last month and over 3,000 developers have signed up for it, Google said. How many applications that will result in remains to be seen. Amazon, on the other hand, is considering streaming games to set its product apart.

Chromecast works with Android and iOS devices, the Chrome browser for Windows and Mac, and Google’s own Chromebooks.

The Chromecast was originally launched in the US in July last year.

IDG News Service

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