Google’s Adopt a Startup programme will be bigger than ever this year with 32 start-ups from Ireland and other countries in Europe participating in the programme and competing to be selected as the leading start-up and win a €10,000 Adwords grant from Google. This is the first time start-ups from other European countries will participate.
Now in its third year, the success of the programme has seen past winners Foodcloud and Jobbio go from strength to strength, growing their profiles and expanding their businesses online.
Paddy Flynn, Head of Google Ireland’s Startup Programme said: “We have expanded Adopt a Startup every year and this year our Startups reflect the vibrancy of the scene not only in Ireland but in other countries in Europe. Through Adopt a Startup we are giving entrepreneurs every opportunity to succeed in the digital marketplace by working with Google experts and sharing their experiences with their fellow start-ups”.
Start-ups from Ireland, Bulgaria, Lithuania and Denmark have been selected to participate in this year’s 12-week mentoring Programme. Each start-up will be assigned a dedicated Google support team which will provide specialist advice and mentoring to them throughout the programme. In addition, the start-ups will attend a series of lectures at the Foundry at Google’s offices. Start-ups will meet their Google Support teams multiple times throughout the 12 weeks to discuss lecture content and digital strategies for their organisations.
Every Start-up has the opportunity to present their developed digital strategies to members of the Google Management team. Based on these presentations, eight start-ups will be selected to present at the International Final on 1 December 2015 in a Dragon’s Den-style event.
“Our Google start-up team were very supportive and spent a lot of time learning about the work we do. They worked with us to develop a digital marketing strategy that would help us to raise awareness about the work we are doing in Ireland to tackle food waste. It was an amazing opportunity to work with Google and also to meet a lot of great start-ups in Dublin”, said Iseult Ward, founder, Foodcloud (pictured).
The Adopt a Startup Programme forms part of Google’s commitment to supporting the Startup community in Ireland and the rest of Europe through mentoring events such as Ireland’s Best Young Entrepreneur, hosting community events with partners like Startup Weekend and Enterprise Ireland and its recently launched partnership with Dogpatch Labs. Irish start-ups also avail of direct support from Google for Entrepreneurs programmes in Dublin, London and the US.
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