EU-backed metaverse project boots up at TUS
A €9 million project aiming to transform the news media and arts sectors through the creation of social extended reality experiences is to get underway at the Technological University of the Shannon (TUS) in Athlone this October.
TRANSMIXR, which is funded by Horizon Europe and led by TUS, brings together researchers, design partners and media companies from 19 countries with the goal of creating human-centric tools for remote content production and consumption.
With the maturity of extended reality (XR) and artificial intelligence (AI) technologies, a unique window of opportunity for the European creative and cultural sector (CCS) exists to reimagine digital co-creation, interaction and engagement possibilities.
The TRANSMIXR platform aims to provide a distributed XR creation environment that supports remote collaboration practices, and an XR media experience environment for the delivery and consumption of evocative and immersive media experiences.
Project coordinator Dr Niall Murray, who is based in TUS’s Athlone campus and is an investigator in the SFI Adapt Centre, said: “TRANSMIXR is a very exciting project that will create a suite of user-centric technologies to support the creation, consumption and understanding of new media experiences in distributed, collaborative and immersive ways. Underpinned by the convergence of AI and XR, the design of these new systems will be informed by and be evaluated with real end users.
“A key strength of the TRANSMIXR consortium is its interdisciplinary nature, bringing complementary technical, methodological and domain expertise together to create impactful solutions for the creative and culture sectors.”
Using the Living Labs methodology, TRANSMIXR will develop and evaluate four pilots that bring the vision of future media experiences to life in news media, broadcasting, performing arts, and cultural heritage.
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