Eir has purchased Setanta Sports Channel Ireland for an undisclosed sum.
The transaction allows eir to expand its sporting content offering to include – among others – matches from Barclays Premier League, UEFA Champions League Europa League, FA Cup, European Rugby Champions Cup; Formula 1 races; Allianz League GAA, Moto GP, UFC, NBA, NHL and The Masters golf.
BT Sport 1, BT Sport 2, BT Sport Europe and BT Sport ESPN are also available as part of the Setanta Sports pack in the Republic of Ireland.
Richard Moat, CEO, eir, said: “This is an extremely exciting and very important first step for us in television content ownership. We will now offer our customers the widest range and highest calibre of sports content in Ireland. Buying Setanta Sports Ireland is a game changer for eir and is our largest acquisition since we purchased Meteor in 2005.”
Michael O’Rourke, CEO, Setanta Sports Ireland, said: “Since the launch of our Irish business in 2004 we have worked hard to build a business that ensures Irish sports fans can access the widest possible choice of Irish and International sport.”
The deal will require the approval of the Competition and Consumer Protection Commission together with the approval of the Minister for Communications, Energy & Natural Resources before completion. Those processes will commence with formal notifications in the coming weeks.
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