Easytrip teams with O2 for M50 toll payment solution

Trade

Electronic tolling payment services provider Easytrip has today announced the launch of its Charge2Mobile toll payment service, in association with O2. The first of its kind, the service will provide a more convenient channel for paying tolls on the M50 for car drivers who currently pay by cash.

Easytrip’s Charge2Mobile Tolls service allows car drivers who use the M50 and all other Irish toll plazas to pay their tolls through their pre-pay or bill pay O2 mobile account. Charge2Mobile is ideal for those who use the M50 primarily, who currently pay by cash and who occasionally receive M50 fines. This new payment concept will enable Irish car drivers to avoid M50 fines and to stay in control of toll charges.

To use the service, a customer signs up online or through a low call phone number. They are then sent an Easytrip electronic tag in the post, linked to their O2 mobile account, which is then placed on the windscreen of their car. Once they drive through a toll location their trip is recorded and the appropriate charge is made against their mobile phone account. The customer will receive a text message from O2 confirming that the toll has been paid.

"The inherent value of our new service is its convenience," said Dermot MacEvilly, CEO, Easytrip. "We identified a customer need for the 10,000 or so users of the M50 every day and developed this niche product to meet it. M50 users can now have tolls charged directly to their mobile phone account and they no longer have to worry about fines or next day deadlines, plus it applies to all toll roads nationwide. It’s just one less thing for motorists to think about in their busy lives."

The Charge2Mobile solution between O2 and Easytrip has been facilitated by Oxygen8’s mobile payments platform.

The service will be promoted to O2 customers via extensive SMS marketing campaigns and digital advertising.

The service is available immediately to O2 customers in the Republic of Ireland, with plans to roll out the offering across other networks over the coming months.

TechCentral Reporters