Grainne Barry, Stats Perform, and Martina Skelly, Sports Tech Ireland

Digital Athletes sought for sports tech programme

Women encouraged to appply for first wave of participants
Grainne Barry, Stats Perform, and Martina Skelly, Sports Tech Ireland

1 December 2022

Ireland’s sports tech industry has helped to design a new ‘Digital Athlete’ programme to help people build careers in the country’s growing number of sports technology companies.

Through a new collaboration between Technology Ireland Digital Skillnet and SportsTech Ireland, a new career pathway into the industry has been created.

The first wave of recruitment for Digital Athlete is aimed at women. On completion of the programme, participants will achieve a recognised data analytics accreditation and a mentored work placement in a sports tech company in Ireland.




Digital Athlete organisers are looking for women who love sport and are open to developing digital skills in an environment that provides active involvement with sports tech companies.

Globally, the global sports tech market was valued at $17.9 billion in 2021 and is projected to growth to $41 billion by 2026. The sub-sector of the sports data analytics market is predicted to reach almost $6 billion by 2026. 

The sector brings together skills and ideas across IoT, sports performance, data analytics, broadcast, wearable tech, fan engagement, e-sports and sports ecommerce. 

Maire Hunt, Technology Ireland Digital Skillnet network director, said: “Through the Digital Athlete programme, sports enthusiasts can now fully participate in the digital revolution. We are running the first programme specifically for women to help them access the many job opportunities that are out there. 

“The Digital Athlete programme is looking for people with a passion for sports coupled with a digital mindset. With the right interests and mindset, our expert group of tutors and mentors will provide the skills in data analysis and innovation, familiarisation with the different areas within sports tech, interaction with sports tech company leaders and an opportunity to see what it’s like working in a aports tech company.”

Grainne Barry, SVP of operations, Stats Perform, said: “Stats Perform is committed to driving diversity and inclusion within the sports tech industry. The Digital Athlete women’s programme provides an opportunity for us to work with new talent identification and development initiatives. The Digital Athlete programme enables sports tech companies to participate in the development of skill sets needed for the industry as it embraces digital transformation and the evolution of fan engagement.” 

In 2023, the new partnership of the Technology Ireland Digital Skillnet and SportsTech Ireland will bring a new suite of domain-specific programmes to enable the sector to build a supply of suitably qualified and engaged candidates to meet this industry challenge.

TechCentral Reporters

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