Dell signs deal with Australian retailer

Trade

Dell has signed a deal to sell its products through Australian retailer Officeworks, offering laptops, desktops, monitors and printers in 104 stores across the country.

The vendor’s first retail partnership in Australia will run alongside 13 sales kiosks already in operation. “Today’s announcement gives customers the option to call, click or visit and have access to Dell’s award-winning products in Australia,” said Evan Williams, general manager of consumer sales and marketing for South Asia at Dell.

“While we continue to see growth in our online business in Australia, we recognise that some people want to touch and feel our products first. “Our partnership with Officeworks will enable them to do this before buying a computer that meets their specifications.”