Dell sets out enterprise solutions strategy



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4 February 2013 | 0

Dell has set out its strategy to offer end to end enterprise solutions.

At the Technology Camp 2013 in Amsterdam, Tom Kendra, vice president and general manager of the newly formed Dell Software Group, said the company was "steadily executing the strategy of becoming a full service solution provider to enterprise".

Software is the next step in Dell’s evolution, said Kendra in a presentation. Leveraging its core strengths, Dell will provide solutions in the client, services and enterprise spaces, with an emphasis on adding value, differentiation and a focus on growth.

"Software’s intersection with our core strengths, combined with disruptive market trends, allow us to create relevant solutions for today’s, and tomorrow’s, challenges," said Kendra.




Under the headings of data centre and cloud management, information management and mobile workforce, Dell will provide software solutions in Windows Server management, performance monitoring, virtualisation management, data protection and management, application and data integration, business analytics and intelligence, bring you own device (BYOD) and endpoint management.

The newly formed software group brings together elements from Dell’s recent acquisitions, Kace, SecureWorks, SonicWall, Quest, Gale and Wyse.

A "tough, rapidly changing market fosters transformation," said Aongus Hegarty, president, Dell EMEA. "All these capabilities from the acquisitions are coming together to form integrated strategies."

Hegarty said that Dell is now established as a key player in enterprise technology, as it boasts more than $1.5 billion (€1.1 billion) in software revenue, a 6,000 member software team, of which some 1,600 are engineers, with a 2 million user community from 100,000 customers.

Kendra cited an EMA Radar report that classed Boomi as a value leader for cloud integration, an NSS Labs highest overall protection award for SonicWall and 9 software Magic Quadrant appearances from Gartner.

"Customers asking for end to end solutions, right from SME to mid-market and enterprise," said Hegarty.

Dell has clearly stated a position of open standards for its solutions. Stephen Davies, Services Solutions Group EMEA, Dell, said that its cloud offerings would be based on OpenStack. With the aim of protecting customers from vendor lock-in, the approach allows for elements of any solution to come from other vendors or providers, without any loss of capability or performance. Where a customer may have a significant investment in one area, Dell’s approach would be to have its solutions work wherever possible with existing implementations.

Dell launched two new offerings as part of integrated enterprise strategy, Active System Manager 7.0 and new workload solutions optimised for the SAP HANA platform.

Active System Manger 7.0 is based on Gale Technologies applications and extends the management capabilities of Active System beyond the physical infrastructure to the virtualised infrastructure and workloads. It will be embedded into an Active System 800 and its associated reference architecture.

Dell has said that it has certified the first of its server, storage and networking technologies in its pre-integrated systems to run SAP HANA. The systems are high-availability configurations that scale from 1 terabyte to more than 4 terabytes and are based on the same architecture found in its single-server appliances.

For full products details see page the February issue of ComputerScope, available 8 February.


TechCentral Reporters

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