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Deezer beefs up non-music offering with new content, features

Image: Deezer

2 November 2015

Non-music content is the latest front in the raging war for streaming music domination and now Deezer has added 20,000 new podcasts and radio shows to its news and entertainment category, doubling its presence in that area.

The company first turned its attention to non-music content in October 2014, when it acquired talk radio and podcast app Stitcher for an undisclosed sum. The app was said to have 35,000 radio shows and podcasts at the time, all of which have since been absorbed into Deezer, it seems.

According to the company, its selection of spoken-word content spans a wide range of categories, including news and politics, sports, health and fitness, comedy, science, technology and popular culture.

“Current talk programming includes NPR, Financial Times, Panoply, WNYC, This American Life, and CBS Radio News. New partners include talkSPORT, Bayerischer Rundfunk, France 24 and Braincast,” the company said in a recent blog post.

This latest tranche of non-music content is accompanied by a few new features: You no longer have to go looking for the latest episodes of your favourite shows every few days, for they now automatically appear in one constantly updated playlist. If you are a paying user, you can even download them for later listening and share your favourites on various social media platforms.

Deezer is not the only provider to venture beyond music. Spotify – by far the leading player in the market – has been serving up podcasts to its 75 million users since May, and Google announced similar plans for its Play Music service.

While Deezer is adding functionality it is scaling back plans for an IPO. The service – which has some 6.3 million subscribers and 16 million active users – had plans to raise €300 million by the way of an IPO in its native France at the end of this month, but it balked at the last moment citing market conditions.

“Deezer is well-funded and well positioned as it continues to pursue its growth strategy,” the company said in a statement announcing the IPO postponement, adding it would review its fundraising options. However, that optimism seems a bit misplaced when viewed in light of its far-from-rosy IPO prospectus.

IDG News Service

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