By 2025, one in six businesses will be using AI, double the share two years earlier. Companies are mainly making more use of text mining and speech recognition, and they deploy artificial intelligence most often for marketing or sales. This emerges from recent figures on ICT use by businesses from Statistics Netherlands (CBS).
Both small and larger businesses have increased their use of artificial intelligence (AI technologies). The rise is strongest among companies with 50 to 250 employees (from 20% in 2023 to 45% in 2025).
Of the businesses that use AI-based software or systems, 35% do so for marketing or sales. 32% deploy AI for business administration or management tasks (such as risk assessment, applicant selection, translation or planning), and 25% for R&D (research and development) or innovation. Companies use AI least for logistics purposes (4%).
Almost half of the companies in the trade sector and around 40% of those in information and communication (such as information technology, publishing and telecommunications) and in rental of movable property and other business services use AI for marketing or sales. More than half of businesses in financial services use AI for business administration or management tasks.
Companies most frequently use the AI technologies text mining (the analysis of written text: 12% of businesses) and natural language generation (the generation of written or spoken text: 8 percent). The use of text mining has increased from 4% in 2023 to 12% in 2025. Use of speech recognition has also tripled. Businesses are likewise making more use of machine learning and natural language generation.
Companies in information and communication, at 54% are the most likely to use one or more AI technologies. In 2023 this was still 28% Businesses in professional business services (such as accountancy, advertising and market research, and industrial design) and in financial services also use AI relatively often. The hospitality sector, transport and storage, and construction use it least often (6 to 7%).
Three quarters of businesses do not use AI technology and have not considered doing so. Among companies that have considered it but still do not use it, lack of experience is cited as the main reason (73%. Privacy and uncertainty about the legal consequences, such as liability in the event of damage, also play a role: 49% of businesses mention privacy as a reason not to use AI technology, and 42% cite legal consequences. A small share (15%) of companies say they do not consider the use of AI to be useful.
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