Colaiste na Rinne in Ring, Co Waterford, has secured over €22,000 in training and website development as part of eircom Business Solutions’ Digital Boost initiative. The school was the largest recipient of support from the first round of funding, where 17 awards were made at a total cost of €151,625.
Digital Boost is a €250,000 seed fund designed to offer tangible assistance to the SME community in business mobility, digital training, sales & marketing, and business productivity.
Established in 1905, Colaiste na Rinne is a not-for-profit educational institution, whose primary objective is to promote Irish through the provision of language courses for all age groups. In past years, Coláiste na Rinne has been successful in attracting learners to attend courses at its campus largely through word of mouth. However, the institution has identified the need to develop a digital strategy, from scratch, to drive further growth for the business.
Liam Suipeil, Bainisteoir an Choláiste, said: “Word of mouth recommendations are important to our business but we realise that this approach is no longer enough to really build our business. Our website is currently not an integral element of our marketing strategy and this has to change. With the Digital Boost funding we want to develop a strong digital presence that will appeal to the Coláiste’s young and digitally savvy target market to drive interest and boost attendance.
“In recent years Coláiste na Rinne has also developed new courses in response to a growing interest in the Irish language amongst adult learners, both at home and abroad. A strong digital presence is critical in delivering services to these new market segments. We believe this will also benefit our boarding school as well as our summer school sessions which currently see over 1,500 students of all ages annually.”
Eircom Business Solutions is accepting entries to round two of Digital Boost – open to all SMEs and mid-market enterprise businesses – until 31 March.
For more information and to apply to the Digital Boost fund visit eircom.ie/digitalboost.
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