BT to deliver in-store Wi-Fi to Tesco customers

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19 November 2014 | 0

BT is to supply Tesco stores around the country with free Wi-Fi connectivity as part of a new agreement reached between the telco and the retail giant.

Customers select ‘Tesco Wi-Fi’ or ‘BT’ on their smartphones or tablets and they can begin browsing.  The free service has been fully rolled out to Tesco Extra Super and Metro stores Ireland.

The service will allow customers to download Clubcard vouchers, get product information, browse recipes and take advantage of in-store offers.

Geraldine Casey, personnel & IT director, Tesco Ireland, said: “So far, we have Wi-Fi enabled 113 stores including our Tesco Extra, Super and Metro stores and we look forward to rolling the service out to our Express stores in the near future. The introduction of this Wi-Fi service gives our customers fast and convenient access to product information, pricing and special offers in store and is a natural platform to link our expanding online service. Tesco is the largest online retailer in the country with sales continuing to grow with our grocery home shopping service now reaching 86% population coverage.”

Shay Walsh, managing director, business, BT Ireland, said: “Connectivity is becoming an important part of the customer experience.  From retailing to banking, customers expect the same connectivity in high street stores, cafes and bank branches as they get in their homes or workplaces. The BT Wi-Fi partnership with Tesco gives customers the connectivity they expect.  It also creates a platform for Tesco to further bring the in-store and online shopping experience closer together for the benefit of its customers.”

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