Big Data to be a big deal for the new HP

With major changes afoot, big data will be a key element to HP’s lofty software goals

When environmental group Conservation International (CI) needed to measure how much of the world’s rainforests have been chopped down, it turned to HP.

CI wanted to use satellite imagery to compare the amount of rainforest there today to images of the same areas three decades ago. HP engineers built a tool using the company’s DistributedR program that automatically scanned the images and categorised them, pixel-by-pixel to determine which areas were forested and which no longer are.

For an organisation like CI, which collected more than $140 million in contributions last year, it is a classic example of an enterprise working with a big-name technology vendor.

 

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For HP, it is just the type of customer win the company needs. HP is soon set to embark on the biggest restructuring in its history when the company splits up this fall into two publicly traded companies. After doing so, the newly-created Hewlett Packard Enterprise will have a newfound focus on being not just a hardware company, but a software company too. And a big part of HP’s software push will be providing big data analytics. HP hopes to help a lot more customers like CI better use big data.

Big changes afoot
Later this year, HP is set to split up into HP Inc., which will house its person systems and printing divisions, and Hewlett Packard Enterprise where the company’s cash cow, its hardware division that sells servers, storage and networking equipment will live. There will be two other major components to HP Enterprise: Services (consulting and implementation) and Software.

Within that software division, big data, security and IT management will be the core pillars, says Robert Youngjohns, HP’s Executive Vice President and GM for the Software division, who noted that software makes up about 8% of company revenues, but an even higher proportion of profits. Youngjohns says HP CEO Meg Whitman is betting big that big data will help turn HP around.

HP’s big data offerings fall under the umbrella of its Haven product, which includes the company’s Hadoop distribution (which it works with partners like Hortonworks to deliver), along with Vertica (a SQL analytics platform), IDOL (for analysing unstructured data) and HP’s Distributed R (for large-scale predictive analytics).

“What most enterprises want is to be able to apply analytics to drive better decisions based on the data they already have,” and help manage an ever-increasing inflow of new data, Youngjohns says. HP’s big data platform, which includes both structured and unstructured database options, he argues, addresses those needs.

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placeholder: '+44 0000 000000', helpText: 'Include the JE country code +44 before the phone number', }, { countryCode: 'IM', placeholder: '+44 0000 000000', helpText: 'Include the IM country code +44 before the phone number', }, { countryCode: 'GG', placeholder: '+44 0000 000000', helpText: 'Include the GG country code +44 before the phone number', }, { countryCode: 'AL', placeholder: '+355 00 000 0000', helpText: 'Përfshini kodin e vendit AL +355 para numrit të telefonit', }, { countryCode: 'SM', placeholder: '+378 0000 000000', helpText: 'Includere il prefisso internazionale SM +378 prima del numero di telefono', }, { countryCode: 'FO', placeholder: '+298 000000', helpText: 'Inkluder FO landekode +298 før telefonnummeret', }, { countryCode: 'MT', placeholder: '+356 0000 0000', helpText: 'Include the MT country code +356 before the phone number', }, { countryCode: 'LI', placeholder: '+423 000 0000', helpText: 'Fügen Sie vor der Telefonnummer die LI-Ländervorwahl +423 ein', }, { countryCode: 'GI', placeholder: '+350 000 00000', helpText: 'Include the GI country code +350 before the phone number', }, { countryCode: 'MD', placeholder: '+373 00 000 000', helpText: 'Includeți codul de țară MD +373 înaintea numărului de telefon', }, { countryCode: 'HU', placeholder: '+36 00 000 0000', helpText: 'A telefonszám előtt adja meg a HU országkódot +36', }, { countryCode: 'NZ', placeholder: '+64 00 000 0000', helpText: 'Include the NZ country code +64 before the phone number', }, { countryCode: 'ME', placeholder: '+382 00 000 000', helpText: 'Uključite ME pozivni broj države +382 prije telefonskog broja', }, ]; if (!countryCode || typeof countryCode !== 'string') { return mockPlaceholders[0].helpText; } const selectedHelpText = mockPlaceholders.find(function(item) { return item && item.countryCode === countryCode; }); return selectedHelpText ? selectedHelpText.helpText : mockPlaceholders[0].helpText; } function setDefaultHelpText(countryCode) { const helpTextSpan = 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: false; var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true; var phoneInput = document.querySelector('#mce-' + fieldName); if (phoneInput && defaultProgram.countryCallingCode && shouldAppendCountryCode) { phoneInput.value = defaultProgram.countryCallingCode; } displayFlag?.addEventListener('click', function(e) { dropdown.focus(); }); dropdown?.addEventListener('change', function() { const selectedCountry = this.value; if (!selectedCountry || typeof selectedCountry !== 'string') { return; } const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName); if (flagSpan) { flagSpan.textContent = getCountryUnicodeFlag(selectedCountry); flagSpan.setAttribute('aria-label', sanitizeHtml(selectedCountry) + ' flag'); } const selectedProgram = window.MC?.smsPhoneData?.programs.find(function(program) { return program && program.countryCode === selectedCountry; }); var smsNotRequiredRemoveCountryCodeEnabled = true; var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Email Address","helper_text":"","type":"email","required":true,"audience_field_name":"Email Address","merge_id":0,"help_text_enabled":false,"enabled":true,"order":0,"field_type":"merge"},"FNAME":{"name":"FNAME","label":"First Name","helper_text":"","type":"text","required":false,"audience_field_name":"First Name","enabled":false,"order":null,"field_type":"merge","merge_id":1},"MMERGE2":{"name":"MMERGE2","label":"Second Name","helper_text":"","type":"text","required":false,"audience_field_name":"Second Name","enabled":false,"order":null,"field_type":"merge","merge_id":2},"MMERGE3":{"name":"MMERGE3","label":"Company Name","helper_text":"","type":"text","required":false,"audience_field_name":"Company Name","enabled":false,"order":null,"field_type":"merge","merge_id":3},"MMERGE4":{"name":"MMERGE4","label":"Job Title","helper_text":"","type":"text","required":false,"audience_field_name":"Job 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fieldName); updateCountryCodeInstruction(selectedCountry, fieldName); }); } document.addEventListener('DOMContentLoaded', function() { const smsPhoneFields = document.querySelectorAll('[id^="country-select-"]'); smsPhoneFields.forEach(function(dropdown) { const fieldName = dropdown?.id.replace('country-select-', ''); initializeSmsPhoneDropdown(fieldName); }); });

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