The organiser of the Better Business Show has suggested the success of the roadshow demonstrates the need for events aimed at small businesses to be local, convenient and to offer a chance for them to network with other owner/managers.
Pat Delaney, director of the Small Firms Association, said the 22 shows, due to complete at the end of February, had been going “extraordinarily well” with more than 250 companies turning up to the event in the Limerick region and similar numbers at the Galway show.
“Owner/managers will travel if the event is relevant, held at a time they can attend at a location nearby and if there will be other owner/managers there. All of those are covered in the Better Business Show.”
Feedback on the events, which are aimed at helping companies to be more efficient and profitable, had been “extremely strong”.
Attendees were given a list of 100 tips to help their businesses become more efficient. The presentations by the six vendors were “very fast” and tended to steer clear of the hard sell, Delaney claimed.
Speaking for the exhibitors at the roadshows, Noel Kelly, head of HP’s sales and marketing operation targeting small business, said people had been “turning up in large numbers. They’re filling halls wherever we go and they hang around, on average, one and a half or two hours after the presentations”.
He described the event as “totally different to a normal trade show”.
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