iPhone 7 invite

Apple slates 7 September for iPhone 7 introduction

Life
Image: Apple

30 August 2016

Apple has confirmed it will host an event on 7 September in San Francisco, where it will unveil its newest iPhone smartphones. As expected, Apple pegged the presentation for the Wednesday following the US Labour Day holiday, which this year falls on 5 September.

Although the invitation sent to media representatives and analysts touted only the date – foregoing other hints, as has been its want – Apple will almost certainly use the event to trumpet the iPhone 7 and a refresh to its Apple Watch.

Apple will start the presentation at 6pm Irish time and live-stream it from its website.

As it did last year, Apple will stage the event at the Bill Graham Civic Auditorium in San Francisco. The venue, named after rock concert promotor Bill Graham – who made famous city sites like the Fillmore and the Winterland Ballroom – has some resonance for Apple: The company debuted the Apple II there in 1977.

Last year, Apple revealed the iPhone 6S and 6S Plus on 9 September and opened pre-orders on the following Saturday, but did not put the smartphones in retail until 25 September. That was a departure for the firm, which had usually left just a week gap between pre-order and on-sale.

Assuming Apple follows 2015’s schedule, it will take pre-orders beginning on 10 September, and release the new devices into retail on 23 September.

If Apple instead opened retail sales on 16 September, it would be able to book that many more units into its third quarter – which ends 30 September – especially important this year because of slumping iPhone sales and some apprehension on Wall Street that the iPhone 7 will not spark enough interest to reverse the trend.

Next week’s webcast will require Safari on macOS or iOS, or the firm’s Apple TV box. Windows 10 users running the Edge browser may also view the event. Edge, unlike Chrome on the desktop, supports Apple’s HTTP Live Streaming (HLS) protocol, which Apple now uses to webcast its events.

IDG News Service

Read More:


Back to Top ↑

TechCentral.ie