AI bots now generate more Internet traffic than humans
Websites are now getting more visitor traffic from AI bots than from humans, according to international figures from infrastructure company Cloudflare.
CEO Matthew Prince initially expected that this tipping point would not be reached until the end of 2027, but reality has overtaken his prediction.
Cloudflare figures showed that bots are responsible for 57% of Web traffic (HTTP requests) and 34% of all traffic. That also includes, for example, XML and JSON. AI systems love to drink in those file formats, because they are purely structured data without a graphical shell around them.
In Ireland, a massive 76% of Internet traffic is generated by bots, far above the EU average of 57.8%.
Figures from another source show that Claude is currently the most popular LLM. In recent weeks the tipping point was reached where Anthropic overtook OpenAI’s models. The company that was at the root of the AI boom is no longer the market leader for the first time.
What Ramp’s trend chart does not show is the growing popularity of Chinese AI models such as DeepSeek, Minimax, Kimi and GLM.
In the marketing and e-commerce world, people are already taking into account that in the foreseeable future it won’t be humans but AI bots that are the biggest searchers and shoppers. They will then be working on behalf of their human.
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