Dublin-based music website, Muzu.tv has signed a content deal with entertainment and video sharing website Metacafe.
From next month, Muzu.tv content, which at 85,000 videos constitutes the largest legal catalogue of online music videos in the world, will be made accessible to Metacafe’s 10 million unique monthly users in Europe.
This will include video content from all four major record labels, as well as the key independents, and exclusive live footage, and behind the scenes videos.
Ciaran Bollard, CEO and co-founder of Muzu.tv, said: “It’s great to know that Muzu.tv content will now reach 15 million consumers in Europe and 50 million globally. We are particularly excited about our partnership with Metacafe because it is the first time MUZU’s entire content library is being fully integrated with another video site.”
Timothy Rottach, head of international sales and partnerships at Metacafe, said: “Music videos are amongst the most viewed type of online content, and certainly one of the most important parts of our proposition as an entertainment destination, alongside film, video games, sport and TV – so we are delighted to be able to strengthen our offering by partnering with one of the leaders in the field.”
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