A Belfast social media analytics start-up was named copmany of the year at the Invest Northern Ireland’s Propel Programme Awards.
Yedup, which was founded by mathematicians Paul McWilliams and Dr Martin Spollen, analyses over 100,000 social media posts every second, extracting investor and consumer views about financial services, companies and industry that can then be used to identify advantageous trading opportunities.
Yedup was one of 18 start-up companies on the 2015/2016 Invest Northern Ireland Propel Programme, which develops export-focused business ideas with high growth potential.
“I am thrilled that Yedup has been named company of the year at the Propel Programme Awards,” said McWilliams. “Our customers work in time sensitive industries, so they place a high value on being the first to know about emerging news and events that affect future market movements.
“The Propel Programme has been instrumental in helping us to refine our offering and prepare the business for competitive export markets. Following this award and completion of the programme, we are more confident than ever about our ability to deliver this service on a global scale and are looking towards the future with real confidence.”
Other winners on the night included hipflask brand Swig, which was presented with the award for best go to market strategy and Maguire Linens, a company producing innovative skirting solutions for the hospitality industry, was named breakthrough company of the year.
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