World class product management expertise

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18 June 2014 | 0

Irish Software Association’s Skillnet has launched two new programmes that bring world class product management to Irish organisations.

The Scala CEO and Scala Executive programmes offer hands-on support and guidance for software and technology company officers through international product management expertise, with an emphasis on affordability.

Product management is now becoming the key strategic capability for software companies to scale and grow, says Skillnet, and is essential to sustainable global success, citing product-oriented software companies as typically having a valuation three times greater than service oriented companies

In development for four years under the ISA’s Product Management Working Group, Scala CEO combines individual advice, mentoring, and in-company workshops as well as select group peer-learning to provide specific individual guidance for software CEOs who are interested in driving the adoption of revenue-driving product management best practise into their companies.

The complimentary Scala Executive provides one day programmes in product management practitioner topics such as Product Pricing, Product Roadmapping, and Customer Requirements, which have been identified as the key areas of interest across the sector for those individuals in the senior team tasked with leading or delivering product management capability.

“Product management is most effective when adopted top-down within companies as a key strategic tool to drive revenue and scale,” said John Maguire, S3 Group and chair, ISA Product Management Working Group. “SCALA addresses this through a combination of individually tailored strategic guidance to CEOs as well as immediately applicable training in product management fundamentals to those who will be tasked with delivering to that strategy.”

“The new SCALA programmes combine with our industry-led Postgraduate and MSc programmes in product management, to provide a wide range of solution to Irish software companies,” said Edel Creely, MD, Trilogy Technologies and chairperson, ISA.

Further information on the SCALA programmes is available on the ISA Software Skillnet web site at


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