Vodafone reports 76% year-on-year growth in device trade-ins
Vodafone Ireland has reported a sharp 76% increase in its device trade-ins in the month of June, compared to the same period in 2024.
The operator’s record month saw more customers than ever trading in their old devices and its ‘best week ever’ during the last week of June where a third of customers buying a new handset traded in their old device.
This service, pioneered by Vodafone was launched in 2022 and, is available to consumers across Vodafone’s network of 80 stores. To date, Irish consumers have saved over €8 million through this e-waste service.
The average trade-in value for phones, tablets, iPads and smart watches received by customers was €150.
This circular approach prevents valuable materials from going to waste and reduces the carbon footprint associated with manufacturing new devices. By making trade-ins simple and rewarding for Irish consumers, Vodafone Ireland is driving greater consumer participation in the shift towards sustainable and responsible tech ownership.
Sabrina Casalta, CEO, Vodafone Ireland, said: “Trade-in plays a critical role in driving Vodafone Ireland’s commitment to protecting the planet, as well as offering affordability for our customers. With one in every three customers across our retail stores trading in a handset, we’re delivering on our ambition to tackle e-waste and supporting the circular economy in Ireland. These results are commendable and testament to the efforts of our team, our retail colleagues and also to our customers throughout the country who are taking action.
“We’ve invested heavily in this campaign since 2022 because we saw an opportunity to make a difference. We encourage Irish consumers to maintain this momentum and continue to support us in tackling e-waste through trading in their device for repair, recycle or repurposing. This is a tangible method to deliver change and make a difference for generations to come.”
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