In time for the festive season and the rush for high speed mobile Internet technologies that is expected to happen, O2 has launched its I-mode mobile content service for Irish consumers.
Developed by Japanese mobile operator NTT DoCoMo, I-mode will be offered to both pre-pay and post-pay mobile phone users by O2. I-mode already has in excess of 50 million subscribers globally, five million of which are outside of Japan.
The I-mode service is available on O2’s 2.5G and 3G network, and using it, users will be able to send and receive email and video messages, browse the internet, book reservations abroad, download video clips, find a job, find a flat to rent and buy hundreds of items.
They will also be able to access transaction-based services such as online banking and airline ticket reservations.
To date, O2 has formed 80 partnerships with other well known service providers who have developed official I-mode sites including AIB, Paddypower.com, Worldres.com and lettings site Daft.ie. It hopes to increase this figure to over 160 over the next 12 months. The service will cost 1c per KB of data traffic. To put this into context, a customer booked three nights in Paris for 50c, searched and viewed five apartments in Dublin on a property site for 82c and searched and bought a laptop for €1.13.
As an introductory offer there will be no subscriptions until January 2006, thereafter content providers, who have a monthly subscription, will charge up to a maximum of €3 per month. I-mail –the integrated e-mail service will be free for the first six months.
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