ICT Excellence Award-nominated software developer TEKenable has completed a new reward scheme for eFlow customers. The scheme includes benefits for a range of leading brands and has been rolled out to over 400,000 customers.
TEKenable designed and built the back office systems to issue, replace, track and manage the eFlow reward cards and associated customer packs. A new website was also completed as part of the project and includes full content management functionality through which offers, competitions and customer incentives are promoted.
Customer retention figures are up 10% month on month while the project was also shortlisted for an ICT Excellence award earlier this year.
Peter Rose, director of TEKenable, said: "The card scheme was able to be launched and fully managed without needing any disruptive development of the core eFlow tolling systems. The simple integration between tolling, call centre and admin systems ensured that the card scheme could be launched quickly and at minimum cost."
Simon McBeth, director of communications and customer relations at eFlow said "The project has been a resounding success. From the outset, customer adoption and engagement with the scheme has been very strong. It has also helped us maintain customer acquisition rates per month – removing the ‘barrel is dry’ scenario most new businesses reach."
Fiona Donnellan
Pictured: Simon McBeth of eFlow and Peter Rose, TEKenable
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