Pinterest sees strong growth in users, but disappoints investors with its outlook
Pinterest reported higher revenue and strong user growth in the third quarter of 2025, but its outlook for the final quarter of the year disappointed, causing the share price to fall in after-hours trading.
The company reported revenue of $1.05 billion, an increase of 17% compared to a year earlier. Net profit amounted to $262,900.
The number of users is now growing faster than in previous quarters. The platform now has 600 million monthly active users, up 8% year-on-year – the strongest increase since 2021.
Despite this, the company dialled back expectations for the coming quarter. Pinterest forecasts revenue between $1.31 and $1.34 billion, while analysts had generally anticipated stronger growth. According to the company, reduced advertising spend in the United States and Canada is putting pressure on income. Major retailers and brands spent less on online campaigns, and Asian sellers active in the US market also curtailed their budgets due to changes in import regulations.
CEO Bill Ready emphasised that Pinterest continues to invest in advertising tools that leverage artificial intelligence to better tailor campaigns to users’ interests. He said this strategy will provide more stable revenue growth and a stronger position against competitors such as Meta and TikTok in the long term.
Pinterest has previously expressed its ambition to develop into an AI-powered shopping assistant. The first step in this direction is now being taken in the United States and Canada, with the introduction of several new AI features.
One of these features, Styled for You, helps users combine clothing and accessories into outfits that suit their personal style. When you tap on an item in such a collage, you can browse AI-driven suggestions based on your own saved pins – as if you have a personal shopping assistant thinking along with you.
Emerce
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