Rugby suporters will have the option of gaining some insight into the decision-making process of referees during the guinness Autumn Series through a new Ref Talk application available for iPhone and online at at www.bethedifference.ie.
Always a source of contention, users will be able to hear instructions to players direct from the field of the Irish rugby team’s upcoming test series. A facility often used within the grounds by supporters, the addition of a live stream beyond the confines of the stadium is a first for Ireland.
Ref Talk is now available as an app on the iTunes App Store for €1.59 and also available to stream at www.bethedifference.ie at a price of €2.50 for the games against New Zealand and Argentina (there will be no service for the match against Samoa.
Jonnie Cahill, marketing director, O2 said: “Our Be The Difference campaign always works to get rugby supporters closer to the action. With Ref Talk now available to those not at the match both online and via an iTunes app, supporters can hear what’s going on and be closer to the team even when they are at home”.
Padraig Power, commercial and marketing manager for the IRFU, said: “These initiatives help us collectively to bring our rugby supporters closer to the action which we hope will significantly add to and enhance their match experience”.
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