Netflix starts recommending specific smart TVs

Image: Netflix

8 April 2015

If you’re in the market for a new smart TV and base din the US, Netflix would like to give you some buying advice.

The company has just launched a Netflix Recommended TV programme, throwing its weight behind a handful of televisions that work well with Netflix’s streaming video service. The first TVs in the programme are LG’s 4K UHD TVs with webOS 2.0, Sony’s Android TVs, and Roku TVs from HiSense, TCL, and Insignia.

Netflix says it’s particularly excited about the Instant On feature found on the Roku and Sony televisions, allowing users to turn on the TV and quickly pick up where they left off. These TVs also have Netflix buttons built into their remote controls, so users can launch the service form anywhere with one press.

Consumers in Europe will find the new Netflix button on remote controls that come with devices from Panasonic, Philips, Sony, Toshiba and Vestel. The remote controls will be included with 2015 as well as some 2014 model year products.

Instant On and a Netflix button aren’t hard-and-fast requirements for the Netflix seal of approval, however. LG’s TVs don’t have these features, but Netflix says they have “special optimisations” that make streaming apps launch faster. Netflix also praised the software interface on all of these devices, saying they make it easy to move between live television and streaming services.

Netflix says it expects to recommend more televisions in the next couple of months. These TVs will appear on a section of Netflix’s website, and will also have a Netflix Recommended logo in the shops.

Netflix currently operates in 50 countries with a total of 57 million subscribers, 40 million of which are based in the US.


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