Music streaming platform Deezer sees tidal wave of AI-created uploads
Music streaming service Deezer has admitted that almost half (44%) of all new music on its platform is generated by artificial intelligence. The company receives almost 75,000 AI-created tracks every day, and more than 2 million a month. Consumption of this music is still relatively low for now, fluctuating between 1-2% of total streams. Deezer says it can detect 85% of these streams as fraudulent and does not pay out any royalties on them. The development raises important questions about the future of the music industry and the value of human creativity.
The latest figures show a continuous increase in AI music on the platform. In January, the company received around 60,000 tracks per day. That is a sharp rise compared with 50,000 in November and 30,000 in September. In January 2025, when Deezer launched its detection tool, the number was only 10,000. The update of these figures comes shortly after the success of a computer‑generated track that topped the iTunes charts last week in the United States, the United Kingdom, France, Canada and New Zealand.
Tracks that Deezer identifies as AI are automatically removed from algorithmic recommendations and do not feature in editorial playlists. The company also states that it will no longer store high‑resolution versions of these tracks. “The music ecosystem must step in to safeguard artists’ rights and improve transparency for fans,” said Deezer chief executive Alexis Lanternier. He added that the company’s technology and proactive measures show how it is possible to keep fraud and falling revenues for real artists to a minimum.
Demand for transparency
A survey carried out by Deezer last November showed that 97% of participants could not tell the difference between a human track and a computer‑generated one. In addition, 52% of respondents believed that tracks generated entirely by AI do not belong in the main charts alongside music by real artists, and 80% wanted this kind of music to be clearly labelled for listeners.
In June 2025, Deezer became the first streaming platform to start labelling AI-generated tracks at a platform level. Over the course of 2025, Deezer added this kind of label to more than 13.4 million tracks. French rival Qobuz announced plans in February to label similar content on its platform. Other major players such as Spotify and Apple Music have adopted a different approach, combining the use of filters to identify low‑quality tracks with other transparency measures, which they leave to distributors to implement.
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