Twitter HQ, San Francisco

More ads coming to Twitter

Pictured: Twitter headquarters on Market Street in San Francisco. Source: IDG

7 April 2014

A report from the Wall Street Journal, Twitter will be rolling out 15 new kinds of ads over the coming months.

According to the Journal, the new ad initiative will start with a new type of ad that encourages Twitter users to download apps to their smartphones: Clicking the download link will take you to that app’s listing on the App Store.

It doesn’t take too much of a leap to see how these sorts of ads can be applied to other goods or services. Imagine an ad for a movie or local sporting event that has a ‘buy tickets’ button instead. According to the Journal, Twitter executives have been showing potential advertisers “how Cards can be used to encourage users to sign up for sweepstakes and contests with one-click sharing of their e-mail addresses.”

The Wall Street Journal report goes on to say that these new ads will be an extension of Twitter’s preexisting Cards, which currently show previews of images, videos, or webpages – among other things – alongside a tweet.

Of course, nothing prevents businesses from inserting an app download or ‘purchase’ link in a sponsored tweet today, but the Journal notes that “Twitter has been experimenting with other ways to use the card to boost users’ engagement with advertisers” giving users a clearer call to action in sponsored tweets seems to be one way to do just that.


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