Provider of mobile payment and loyalty solutions ZAPA Technology thas appointed Brendan McDonagh CEO after the entrpreneur took controlling shareholding in the company. The move has been supported by additional investment by McDonagh, Tom Morrisroe and Delta Partners and two other private investors.
The investors have established an initial fund of €1.1 million to support the recruitment of 15 new employees and investment in research and development, sales and marketing, and customer services in the next 12 months. Zapa develops services based on Near Field Communication (NFC) technology used in smartcards and mobile phones.
McDonagh (pictured) said: "We are at the cusp of the emergence of a new global market which will see a step change in the customer experience of payment, loyalty and couponing and also see mobile operators become major players in the payments industry, as they create an alternative to card based payment.
"We will build on ZAPA’s track record to date and will focus on developing new disruptive technologies and services directed at the new market created by the convergence of mobile communications and financial services. Our experience serving the needs of mobile operators over many years gives us a deep understanding of their needs and a particular ability to partner with them in innovating new value."
Zapa’s existing customers include local loyalty schemes operated in Bray, Dundalk, Kinsale and Tuam. It also works with major brands such as Insomnia Coffee Company.
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