Two students from the Dublin Institute of Design beat off competition from over 1,100 designers in 69 countries to win the inaugural Yamaha GDAY (Graphic Design Award by Yamaha) international award.
Laurie Concannon (24) was selected as overall winner of the global graphic design award by a panel of jurors presided over by one the world’s most renowned designers, Neville Brody of the Royal College of Art, London. The winning entry netted the from Claremorris, Co Mayo native $10,000.
The competition challenged designers from across the world to create a graphic form of Kandō – the Japanese word describing Yamaha’s core philosophy – describing a sensation of profound excitement and gratification derived from experiencing supreme quality and performance.
Concannon’s winning pictogram was inspired by the movement of the arms of an orchestra conductor and a high-speed motorbike travelling through changing light and will be used to represent the Yamaha Kandō philosophy across the world. Her design was composed of over 500 photographs with a high-speed lens to develop the final design.
There was further success for Dublin Institute of Design as student Faryl Roberts’ (22) netted the audience award, decided by a public vote.
Concannon said: “It is such a fantastic honour to have had my work selected by such an esteemed company as Yamaha and by such a renowned graphic designer as head juror Neville Brody. I graduate from the Dublin Institute of Design this year and with the generous prize from Yamaha now I can follow my dream of working in different design studios across the world to gain knowledge and experience.”
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