Liftoff for Cisco’s revolutionary comms

Trade

A Cisco communications system described as revolutionary has gone into service with CityJet, the business airline based at Swords, Dublin.

Managed network and telecom services provider Complete Telecom, which installed the Cisco Digital Media System (DMS) for the airline, says this is the first rollout of the system in Ireland.

Cisco’s DMS is a flexible solution for digital signage and video. It enables CityJet to create informative and educational content for employees on the firm’s in-house TV Channel. It also provides a valuable marketing tool for the company to target its customers at airports served by CityJet.

The DMS is linked to 40″ plasma screens at CityJet’s offices in Dublin Airport, London City Airport, Charles de Gaulle Airport and at the firm’s engineering centre in Dublin. Content is created by an in-house team, who transmit the new content instantly to all the business units across a secure network.

Complete Telecom sales director Neil Wisdom noted: “Such a distributed and highly mobile team (as CityJet’s) would make it difficult to keep in touch with staff.”

CityJet’s commercial head, Patrick Edmond, said: “The Cisco Digital Media System heralds a revolution in how we communicate with our employees.” He said the telco integrated the units directly into the airline’s internal systems and those of CityJet’s host airports. “Information that might have taken days or weeks to disseminate can now be put up on screens at all our operating locations within seconds.”

Complete’s Wisdom said: “There’s huge potential for Cisco’s DMS in Ireland. As companies and public sector bodies deal with increasingly distributed staff and customer bases, there’s a growing need for better communications tools.

Read More: Deals done