FBD Insurance reports that it is enjoying early success with its new customer-focused interactive website, designed by IT consulting firm Kainos. The site is designed to let customers self-serve on insurance quotations and products.
The insurance firm’s eCommerce manager, Brendan Hughes, said consumer buying behaviour had shifted dramatically from predominantly phone or face-to-face based transactions to online research and web-based purchasing, and that the firm needed to respond to this trend.
The new site is based on Web 2.0 technologies aimed at providing FBD with a modern platform for developing insurance products.
Liam Noone of Kainos notes: “Many companies make the mistake of taking a manual process and automating it, adding little value to the online experience. FBD approached this quite differently, setting out to produce a site that would reduce the number of steps for the customer, thereby making it easy and quick to get the quote they need.” He added: “FBD focused on the customer experience and as a result have produced a fast, intuitive and efficient insurance website. We are delighted to be part of this success story.”
Kainos designs and implements IT solutions aimed at helping businesses perform better. The company was founded in 1986. Headquartered in Belfast, it has offices in Dublin, London and Gdansk. Kainos says it employs over 260 consultants.
The insurer sponsor’s Ireland’s best known cycle race, the FBD Insurance R
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