Insight spin-out Kowroo delivers safety assessments for employees on the move
Dublin City University’s Insight Research Ireland Centre for Data Analytics has announced its latest spin-out, Kowroo – a travel safety platform that bridges the gap between feeling safe and being safe when travelling using AI to deliver personalised updates in real time.
Developed with the support of Enterprise Ireland’s Commercialisation Fund, Kowroo is the first platform to offer dynamic, real-time and personalised safety assessments and insights tailored to a traveller’s profile, location and local context. Unlike traditional reactive models, Kowroo enables organisations to support and protect employees in transit, providing a digital security advisor in every traveller’s pocket.
“Based on our industry analyses Fortune 500 companies lose up to €3.55 million annually due to travel-related incidents,” said Dr Sheelagh Brady, co-founder and CEO of Kowroo (pictured). “Kowroo helps mitigate these risks through features including SOS alerting, Follow Me Home, in-app chat, dynamic personalised risk assessments and residual risk tracking – all accessible via intuitive user and admin interfaces.
“We want to provide intelligent, contextual safety tools that empower people and the companies responsible for them. Generic guidance fails to reflect the complexity of modern travel. Kowroo offers smarter, more personalised decision-making – wherever employees go.”
Live beta trials have so far shown that 85% of users believed Kowroo filled critical gaps left by existing travel risk management (TRM) solutions.
The company is now focused on developing design partnerships and from there converting early adopters to paid contracts, while enhancing its AI engine.
Kowroo is targeting the €30 million Irish enterprise market before scaling into the US and EMEA travel risk management sectors, focusing on Fortune 500 companies, universities and international NGOs.
Kowroo also sees long-term potential in the €100 billion global safety and navigation data space, with future revenue streams including data licensing, family safety applications and smart city integrations.
By capturing both verified incidents and real-time perception-based insights, Kowroo is building the dataset to inform world’s first dynamic, contextual safety map, a foundational layer for safer, more informed travel and risk decision-making worldwide.
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