In-house print extending range and quality, says OKI’s Deignan
Creativity, variety and imagination are coming back into in-house printing after a couple of decades of, it has to be conceded, concentration on the essential but dull elements of economics and management of the print function across the organisation. We have been preoccupied with speeds and feeds, like so many other areas of IT, with just the advent of universal colour capability (because there has been no significant cost penalty for some years) to liven things up.
Things are changing today, largely because two strands of progress have come together. Technological advances have made a far greater range of print options available to organisations at a cost effective price level. At the same time there is a general market and social trend towards individual, craft, niche and short-run products and, by extension, the marketing collateral that goes with them and matches audience tastes. In a way, the print room is back, with a wider range of capabilities than ever before, even as we continue to churn out vast forests of crisp A4 business documentation.
“The extended OKI printer and MFD portfolio now covers almost any print need an organisation might have. Larger enterprises will have the equivalent of an-house print room with enormous versatility. Niche specialists will have creative opportunities limited only by the users’ imagination”
OKI has been in many respects one of the few printer brands to foster the trend from an early stage because our devices have been capable for over a decade of turning out unusual and useful variations in business printing, like elongated banners and printing on heavier grades of paper and board than almost any other. We have now taken a lead position with the launch of three new printer ranges: wide format inkjet printers and LED graphic plotters, the Pro Series graphic arts printers and our new super-fast C911dn A3 colour printer for general business.
The wide format range follows the acquisition of Seiko Infotech and its specialist printer business, now to be OKI Data Infotech. This offers one-stop printing solutions and advanced technology for the retail and distribution sectors as well as professional print shops, design and advertising. The Pro Series is a new range of commercial standard printers incorporating smart digital graphic arts technology and unique features such as a fifth spot colour in white or clear gloss. It can also deliver high density white-under print in a single pass for outstanding results on coloured, transparent and non-paper media.
The C911dn now brings high-resolution A3 printing at 50ppm to any business. It is graphics-oriented for creative and advanced print jobs, such as media up to 360gms or banner printing. Yet it is also fast and cost-effective for A4 runs such as letterheads and presentation documents. With up to six paper trays, the types of job can be varied at a click and duplex printing is standard.
All in all, the extended OKI printer and MFD portfolio now covers almost any print need an organisation might have. Larger enterprises will have the equivalent of an-house print room with enormous versatility. Niche specialists will have creative opportunities limited only by the users’ imagination, from design and advertising agencies to hotels and conference centres, education, architects and engineers and even craft producers of greetings and other cards.
Martin Deignan is country manager of OKI Ireland