IMRO working with London start-up on more accurate royalty collection

Device gathers data on music played in public spaces and relays it to collection agency in almost real time

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Image: Audoo

IMRO is working with music recognition start-up Audoo, the music recognition technology company on a mission to revolutionise public performance royalty distribution.

Audoo’s Audio Meter device will be implemented as part of a trial programme in a selection of public spaces such as cafés, bars, restaurants, and retail locations across Ireland. This will help enhance existing reporting mechanisms used by IMRO to promote increasingly accurate and transparent breakdown of royalty distributions to music creators, by recognising background music being played and reporting the data back to IMRO.

The Audoo Audio Meter is designed to be GDPR-compliant and uses smart plug-in technology to securely track and report the music being played in almost real-time.

The partnership highlights Audoo and IMRO’s joint vision to support and empower music creators. The initiative will also support IMRO in refining the global benchmark for music royalties and improving distribution efficiency for IMRO’s 25,000 embers.

Sean Donegan, IMRO chief commercial officer, said: “We continuously invest in new technologies and services to ensure faster and more accurate royalty payments, providing the best service to our members. This partnership with Audoo adds another layer to our advanced technological tools and music usage data, ensuring our distributions are as precise as they can be. This initiative underscores our commitment to expand and maximise the collection and distribution of music royalties through innovation and the empowerment of music creators.”

Ryan Edwards, Audoo founder and CEO, said: “Partnering with IMRO signifies a pivotal moment in the evolution of public performance royalties, offering benefits to creators, performers, rights holders, and licensees. It promises an enriched experience for customers by bringing the joy of music to public settings. Seeing the success of what our technology can do for other markets, we’re very excited to stand alongside global leaders such as IMRO and support the fair distribution of royalties for artists.

Audoo is backed by Sir Elton John and ABBA’s Björn Ulvaeus among others.

TechCentral Reporters

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