Dublin start-up Fantom has launched its first Facebook game, based on the TNA Impact Wrestling roster. TNA is the first entertainment company to use the Fantom digital sticker album while the company is confident that more firms will use the game as a digital engagement tool.
CEO of Fantom Paul Healy said: "We are really pleased at the level of and virality, of what is a simple collecting game. Practically everyone who plays has passed it on to their friends on Facebook. That is game developer gold."
Players of the game have to collect and trade wrestlers from the roster to complete a digital sticker album and unlock digital rewards.
Fantom is a start-up focused on the collectible card games. Revenue for the market is expected to grow to $714 million by 2014.
Fiona Donnellan
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