Entering a new era of opportunity

Justin Owens
Justin Owens, Commtech



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18 November 2016 | 0

In association with Commtech.


In September, Dell and EMC completed the largest merger in IT history. This signalled a new era in technology, and a new era in the channel.

Commtech, the independent Irish IT solutions distributor, is the only distributor for both EMC and Dell. This merger will bring a great opportunity to the partner community, allowing them to offer their customers the extended Dell EMC portfolio.

“The Dell EMC merger will bring a great opportunity to the partner community, allowing them to offer their customers the extended Dell EMC portfolio”

Commtech has been the sole EMC distributor in Ireland for the past nine years building a world class distribution strategy that both assists and enables the reseller channel. In 2014, Commtech became Dell Ireland’s first distributor at the inception of their Dell Partner strategy and in the last two years has delivered a solution led approach to distribution to assist and enable the reseller channel.

The Commtech team across all disciplines of the business have much experience in meeting the requirements of both EMC and Dell. This exclusive knowledge will help both existing and new partners to reach new heights and deliver solutions their customers require.

With Dell and EMC now coming together, Commtech is perfectly positioned to deliver clear opportunities for growth within the reseller community. Commtech resellers expect the best, and with the continued demand for premium products and the wealth of experience that Commtech provides, will provide you with a unique opportunity to build a more profitable future.

The new programme provides partners with clear opportunities for growth.

Founder and managing director of Commtech, Justin Owens said, “Commtech’s knowledge and experience of both channels enables Dell EMC to go to market with a distributor, who understands their processes and has great relationships with the respective organisations. With our 90% market share Commtech is perfectly placed to support this exciting venture and deliver a seamless and advantageous opportunity to all our reseller partners.”

Commtech has for 20 years delivered valued added services including certified sales and technical training, creative marketing and support, technical pre-sales consultancy and knowledgeable, vendor accredited account management. The relationships that have been built through these value-added services and the expertise Commtech provides will enable its partners to cross-sell and deliver complete IT solutions as well as take individual products or services to market.

Dell EMC Partners will now be able to utilise the extensive Dell and EMC portfolios to cross-sell and deliver complete, single vendor, integrated and profitable solutions with a single point to supply and support.

The existing Dell Partner Direct Programme and the EMC Business Partner Programme will continue until February.

Commtech will be hosting a Dell EMC Partner Forum at The Herbert Park Hotel on Thursday 24 November where more information about the merger between Dell and EMC will be communicated.



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