Eight out of 10 online adults use social networks, EMC-Amarach survey

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6 August 2013 | 0

Almost eight out of 10 online Irish adults use social networks, with most doing so through mobile devices, according a survey conducted by Amárach Research on behalf of EMC.

The survey, conducted among 1,000 adults, found that 78% of adults were on Facebook, 42% used YouTube, 32% use Twitter and 27% used LinkedIn.

Most people ssid they accessed social networks through mobile devices, with almost 80% of Facebook users using  a smartphone, tablet or laptop to do so. One in four Twitter users used the service through their smartphone app. Only 20% used a PC to login to Facebook.

The survey found that one in five respondents comment on social media sites at least once a day, while half of those surveyed said they added a comment at least once a week.

The results showed that 79% of Facebook users visit the site once a day or more and a third added content from status updates, comments to sharing information on the site.

Of the one-third of Twitter users who visit more than once a day, 11% said they uploaded information.

Almost a quarter (24%) of respondents said the amount of data they uploaded on social media websites is increasing, relative to last year.

According to CSO statistics, 81% of Irish households had Internet access, while 76% of those aged 16 or over used the Internet in the past three months.

Jason Ward, EMC’s Director for Ireland, Scotland and UK North, said the survey’s results presented an opportunity for Big Data to create jobs by opening up opportunities in analytics and research.

"The amount of data in the world has doubled in the past two years alone and will double every two years between now and 2020, according to the EMC-sponsored 2012 IDC Digital Universe study… This has implications for how online information is managed and stored and extracting meaningful intelligence from these colossal amounts of data is where the value lies for Irish businesses.

"Big Data analytics enables huge amounts of data from difference sources to be compared side by side at lightning-fast speeds to generate business insights. For example, retailers can collect social networking information, blog content and analyst research with socio-demographic data to identify buying trends and motivations for customer loyalty. Social media is a central part of the Big Data revolution and has the potential to drive significant job creation in the years ahead."

According to a recent report from Gartner, 4.4 million IT jobs globally will be created to support Big Data by 2015.

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