Comtrade Digital Services powers Viber’s payments feature

Oliver Lynch
Oliver Lynch, Comtrade Digital Services

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1 December 2016 | 0

Comtrade Digital Services has developed an automated banking platform for messagin app Viber.

With the tap of a finger, Viber users of participating banks will now be able to instantly send and transfer money, check their bank balance and access other services directly through the app.

Recipients of Viber payments will be able to instantly retrieve the money using a QR code at an ATM machine or going to their local branch.

The app uses a chat bot that can process user requests instantly and securely. The product can be integrated directly with banks’ own digital platforms and will help them to compete with emerging Fintech companies.

The banking platform is part of Viber’s recently launched business-oriented platform, Public Accounts, which allows businesses, brands and individuals to interact with potential customers via the messaging app in a direct, personalised and intuitive manner.

“This solution is going to transform the payments world for retail banks, payment processors and their customers,” said Oliver Lynch, business development director, Comtrade Digital Services. “Most banks now have a mobile app, but they don’t provide such innovative, instant payment options as this. This is the only messaging platform that, through an API, can be directly integrated with banks’ existing digital banking channels… [We] expect a significant proportion of the world’s micro transactions to be carried out over messaging apps and social media platforms in the future.”

Elad Kojocaru, VP marketing, Viber, said: “Viber started out as an app that connects people. Now, we are introducing a way for people to start connecting with businesses and brands through the launch of our Public Accounts service. Thanks to innovative technology partners such as Comtrade Digital Services, we enable businesses from traditional industries, such as banking, to enter the instant messaging era and interact with their customers in new ways.”

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