B-sm@rk announced as winning start up at NDRC’s LaunchPad Lift Off competition

Pro

4 May 2011

Italian startup business b-sm@rk has been announced as the winner of NDRC’s Lift Off competition for tech start-ups.

A spin-out of NDRC’s LaunchPad programme, b-sm@rk was among nine start-ups transitioning from the LaunchPad accelerator to compete for an investment prize fund to the value of €60,000.

B-sm@rk is a new online tool for tagging and reviewing Web content, offering brands and retailers enhanced market intelligence. According to the creators, it is five times more effective than Facebook’s ‘like’ button and makes the user content interaction more personal and accurate.

Speaking about NDRC’s LaunchPad Lift Off competition, NDRC CEO Ben Hurley said: “I congratulate b-sm@rk on winning the competition which provides a further boost in their acceleration to become a well established startup. As the first tech accelerator in Ireland, NDRC’s LaunchPad has launched several successful companies that are attracting investment both during and after their LaunchPad phase”.