ASBIS sole Irish distributor of Hyper, Coolermaster brands

Trade

1 April 2005

ASBIS is to be the sole Irish distributor of the Hyper and Coolermaster brands. The addition of these products will allow ASBIS to further extend and consolidate their retail and systems integrators client base.

‘As end-users look for more customised solutions and systems and with the rapid growth of the gaming market, the addition of such recognised brands to our portfolio is great news for our customers,’ said Paul McGrath, sales and marketing manager at ASBIS.

‘With Coolermaster being the most recognised brand in the CPU coolers market and Hyper delivering the only AMD-approved power supply products our clients will be able to offer high performance, quality products, allowing them to be highly competitive within their own marketplaces. High Performance PC’s continuous research and development should ensure that they these advantages are sustained well into the future’

Jascer Coats, channel sales manager for High Performance PC said that the company needed and had been searching for a strong Irish distributor with which to partner. ‘ASBIS is very focussed and has excellent relationships with its client base. Its absolute dedication to the channel reflects our own,’ he added. ‘Its location in the heart of Ireland is also an ideal distribution point for the entire country.’

14/02/05

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