Apple’s WWDC is probably going to be boring, and that’s the way it should be
1 June 2018 | 0
A report from Bloomberg has thrown a bucket of cold water on hopes for an exciting Apple WWDC next week. Mark Gurman is rarely wrong, and he says the new MacBooks and iPads aren’t ready yet. While his preview doesn’t specifically discount the possibility of AirPods 2, HomePod mini, or an iPhone SE 2, it doesn’t lend any credence to those rumours either.
Rather, the big announcements will likely focus on augmented reality and digital health, along with the usual sneak peak at the next macOS, iOS, watchOS, and tvOS. With just one new product announced so far in 2018 – the 9.7″ iPad with Pencil support – Apple watchers will likely be disappointed when the keynote wraps up Monday afternoon.
But that shouldn’t be the case. If this year’s WWDC is as hardware-poor as Gurman says, that’s a good thing. All through the past 12 months we’ve complained that Apple has taken its eyes off the ball, that its tremendous growth has made it blind to the needs of its most faithful and most demanding users. And if WWDC sticks to boring software updates, it will be just the thing Apple needs to start getting everything back on track.
Charting the road ahead
The calendar might say June, but Apple’s year doesn’t start until the WWDC keynote. It’s during those 90-120 minutes where we learn about Apple’s priorities for the next 12 months. Whether we’re talking about Apple Pay, FaceTime, or the iPhone App Store, the WWDC stage has been the launching pad for some of Apple’s most important technologies, even if the revolutionary impact wasn’t always felt at the time.
That changed last year. While iOS 11 and macOS 13 got their fair share of stage time, Apple also used the WWDC spotlight to roll out a slew of new hardware, including a slew of Mac updates and a preview of the iMac Pro, HomePod’s debut, and a new 10.5″ iPad Pro. That’s a lot of hardware for any Apple event, let alone one that’s supposed to have a software bent.
But while last year’s WWDC was certainly exciting for the audience it started Apple’s year off on the wrong foot. Not only did HomePod arrive more than a month late, it was missing several key features. IOS and macOS suffered from some of their worst bugs in years. And Messages in iCloud and AirPlay 2 only just arrived this week, nearly a full year after their initial announcement. WWDC is supposed to be a roadmap for the foreseeable future, but last year’s show did little to chart Apple’s annual course, as fun and exciting as it was.
If WWDC doesn’t have much hardware, there’s going to be a lot of time devoted to software, namely iOS and macOS. But even there, rumours for months have claimed that the biggest features Apple was planning for iOS 12 are being held until next year.
Those changes reportedly include a wholesale reimagining of the home screen, improvements to Mail and other core apps, and enhancements to the Camera and Photos apps. That takes a lot off the table for the big show and leaves one big question: What exactly will Apple talk about on Monday?
Bloomberg’s report spotlights two things we already assumed were coming: time management tools and AR improvements. Apple has taken some heat since the launch of iOS 11 for not having proper controls to limit screen time for kids and help curb so-called smartphone addiction, and Tim Cook has already said changes were coming in iOS 12. And Apple’s AR project has progressed rapidly since last year’s release of ARKit 1.0, so a bump from version 1.5 (which arrived with iOS 11.3 in March) to version 2.0 seems all but certain.
But beyond that, we don’t know much of anything regarding Tim Cook’s and Craig Federighi’s plans for the keynote. My guess is that the show will be relatively dull, with the usual enhancements to iOS and macOS, some new Siri features, and maybe a sneak peek at Apple’s upcoming video service. There won’t be a dramatic unveiling of the new Mac Pro or a cut-price HomePod. And forget about the ARM-powered MacBook Air we keep hearing whispers about.
With this year’s show, Apple will be making a return to the core values that are supposed to be on display at a developers conference: the kits, APIs, and SDKs that get app makers excited about going to work. Things like expanding NFC to work with doors and devices beyond payment kiosks, and shoring up HomeKit support. And of course, Siri.
WWDC 2018 might be missing some of the excitement from last year’s show, but if Apple wants to get back on track, it needs a little calm. And maybe this year the new features we do see won’t take 51 weeks to arrive.
IDG News Service