The popularity of Angry Birds continues to soar as the game has now reached 140 million downloads worldwide, according to an executive with its publisher Rovio Mobile.
The download numbers represent a major surge from the 100 million downloads reported by Rovio in March, and puts Angry Birds further into the ranks of the top selling games of all time.
The game has been a large success after it was first launched as an Apple iPhone app in December 2009, said Rovio’s Peter Vesterbacka, who goes by the title “Mighty Eagle”, at the Global Mobile Internet Conference in Beijing today.
Angry Birds is now available on a wide range of platforms including Android, Windows, and video game systems like the Playstation 3.
Rovio has big ambitions for China. The company aims to reach 100 million downloads of Angry Birds this year, Vesterbacka said. He did not disclose the number of downloads of the game in the country so far.
The company also believes it can make Angry Birds one of the most recognized brands in China. “We are now in the top three for the most copied brand in China,” Vesterbacka said. “We are up there with Disney and Hello Kitty.”
China is potentially a large market for Rovio. The country has 889 million mobile phone users, according to the country’s Ministry of Industry and Information Technology.
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