Adforce.com lands New York newspaper network contract

Colm Grealy, Adforce.com
Colm Grealy, Adforce.com

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11 February 2016 | 0

Adforce.com has agreed a three-year partnership with the New York Press Service (NYPS) to operate and sell digital advertising across 750 newspaper websites serving the state of New York.

The NYPS digital network offers advertisers the ability to target by audience, location, device and time of day from a single point of purchase. The partnership will add end-to-end service for advertisers covering media planning, creative services, campaign management, reporting and analytics.

“For NYPS publishers they can speak as a single voice and offer a premium option to advertisers that is highly targeted. For advertisers they can now engage with millions of readers across the State of New York,” said Colm Grealy, CEO of Adforce.com (pictured).

Grealy was CEO of Ireland’s first commercial internet company, Ireland On-Line (IOL), and also founded online.ie and irishabroad.com.

Michelle Rea, executive director, NYPS, said: “This partnership with Adforce.com enables our members to generate significant income from a source of advertising revenue that, until now, has been difficult to monetise effectively. By coming together as one and creating a premium network for advertisers that delivers high-quality ads, laser-targeted to their desired demographic, we can offer a really effective digital advertising proposition. Adforce.com’s vast experience in digital, and especially mobile, made it the ideal partner for NYPS and we are already seeing great results for some of our members.”

Based in Dublin, Adforce.com clients include Shazam, Vice.com, IMDb, Amazon, TuneIn and RTE Radio.

TechCentral Reporters

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