YouTube confirms plans for ad-free subscription service
9 April 2015 | 0
YouTube is planning a paid service that will let viewers watch select videos without ads, Google confirmed on Wednesday.
YouTube began laying out the terms of the service in a letter seen by IDG News Service. The letter was sent Wednesday to members of YouTube’s Partner programme, which lets YouTube video makers earn money from ads and merchandise.
It’s not clear when the new service will launch, nor the price or what it will be called.
“While we can’t comment on ongoing discussions, giving fans more choice to enjoy the content they love and creators more opportunity to earn revenue are always amongst our top priorities,” a YouTube spokeswoman said.
YouTube will pay video creators using the service 55% of the total net revenues from subscription fees, according to changes to the terms of the Partner programme. That’s the same percentage partners collect from advertising. The changes go into effect on 15 June.
A YouTube spokeswoman declined to comment on how revenue would be divided.
It’s unclear what type of content will be offered through the service, though some of it might be premium or exclusive content that can’t be found elsewhere. YouTube might position it as a premium service with its own programming, perhaps akin to Netflix or HBO’s new streaming service.
Its success is likely to depend on the number and diversity of video partners YouTube gets.
YouTube will have plenty of competition. In addition to Netflix, there’s also Vessel, a new paid video service from the former CEO of Hulu. And on Thursday, Oz, an Icelandic company, will launch its own subscription video service globally.
But it won’t be the first subscription service for YouTube. Late last year the company launched its music-focused Music Key paid service in beta.
IDG News Service