Windows tablets for business hit 10% share in second quarter
Hochmuth predicted an increase in interest in Windows 10 tablets as a replacement for laptops, particularly for business travelers looking for a lighter device to carry. Microsoft’s focus on Continuum apps that run across platforms and the Pro 4’s ability to work with mobile device management software will attract some buyers. Strategy Analytics is set to release a forecast in less than a month that takes into account the new Windows 10 devices.
Microsoft’s overall share for both business and consumer Windows smartphone devices is smaller than for tablets, hovering just above 3%, according to Gartner, IDC and other analysts.
Lumia and Windows smartphones have struggled but Windows tablets have been eeking up in share for the last year, Hochmuth said. Windows tablets for both consumer and business combined reached a 9% share in the second quarter, Strategy Analytics said in July. That was about 4.5 million Windows tablets out of a total of 50.8 million tablets that shipped.
The smartphone and tablet markets globally for business were still dominated by Android devices in the second quarter, at 65% and 52% respectively, Strategy Analytics stated. Apple iOS devices made up 28% of business smartphones and 38% of business tablets in the quarter.
About two-thirds of all business smartphones and tablets are bring-your-own devices (BYOD), as compared to one-third that are ‘corporate-liable’, meaning a business pays for and maintains them. Hochmuth predicted a slight shift toward more corporate-liable tablets that replace laptops for certain work groups or for functions such as kiosks or point-of-sale devices.
IDG News Service
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