Dr Rayport will be familiar to you for two reasons; firstly as an author of several books on business and the internet he was the man who coined the phrase “viral marketing” …. He also taught university e-commerce courses which produced a number of start-ups, one of them being Yahoo!
His own company, Marketspace, teaches businesses how to interact with customers on the Internet by using social networks like Facebook, Twitter and YouTube … and he spoke to Niall about how the Internet is changing the face of marketing and how technology is shaping the way we communicate like never before.
We really really enjoyed this interview and learned a surprising amount. We hope you enjoy it as much.
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