Apple’s much vaunted iPhone launches in the UK last Friday at 6.02pm, selling at Apple Stores, Carphone Warehouse outlets, O2 shops and online.
Queues started forming yesterday outside Apple’s flagship store in London’s Regent Street, with early birds suffering a night of rain for their troubles.
First in line to buy the iconic handset was architecture student Tom Jasinski who told the Guardian “It was worth the wait, I got here 26 hours ago. It is a great piece of hardware.”
The UK launch of the iphone has been backed by a number of companies. Entertainment firm Jamster has set up a web portal offering music, videos and games for all iPhone owners, which will be free to access at launch.
Meanwhile, Geodesic Information Systems has created a version of its Mundu instant messaging service for the device.
However, the iPhone has not gone without criticism from some observers.
Analyst Aleksandra Bosnjak, from StrategyEye Digital Media, described the device as “a toddler product without the sophistication of some of its rivals”.
Bengt Nordstr
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