Twitter HQ, San Francisco

Twitter might soon tell you if anyone actually saw your tweets

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Pictured: Twitter headquarters on Market Street in San Francisco. Source: IDG

24 March 2014

Is anybody actually looking at your tweets? Or are you merely shouting into the darkness? Up until now, only a select few – namely, advertisers – could know for sure. But that may soon change.

According to The Verge, Twitter appears to be testing a feature that would allow anyone to see how many people viewed a particular tweet. The Verge received a tipoff from Twitter user Lydia J., who sent in a screenshot from Twitter’s iOS app that showed how many times people viewed individual tweets.

The idea, presumably, is to feed off of that little adrenaline rush that you get when someone new retweets, favourites, or follows you. Of course, if nobody looks at your tweet, you might not want to even bother. It’s a bit of a double-edged sword.

This sort of limited rollout experimentation isn’t new to Twitter, though. For example, a small group of users got the most recent redesign of the Twitter website early, TheNextWeb noted in January, as a test run before the company released it to the masses.

TechHive

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